Likewise, countries like Latvia and Estonia have much higher share of female doctors when compared to countries like Korea and Japan. In addition to variance in language, demographics and culture also may influence the SERPs.įor example, India has the highest percentage of vegetarians when compared to other countries with 31% of the population identifying as vegetarian. However, the same search in the United Kingdom sees results that are related to the Premier League and The Football Association and notably, no mention of American Football or the NFL. If we were to search this term from the United States of America, we can see that Google displays results related to American Football and the NFL. A great example of this would be the term “football”. There are many cultural differences which may impact search behaviour based on the user’s location and preferred language.įor instance, the same word may have several different meanings depending on where the user is searching from. International SEO is a means of growing your business and reaching a wider audience quickly, however, it’s important to first understand the differences between the various markets that you want to target. In this section we will highlight some of the most important factors that you should consider when devising your international SEO strategy.
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